Honor Capital Group is an independent Texas company providing advisory and finance intermediary services. Our specialty is assisting owners and management of franchised and independent businesses with making and executing well informed decisions.


Depending on the engagement, we receive compensation from clients or third party investors, lenders or others, with our clients’ prior knowledge. We may invest capital for equity; however we do not grant, buy or sell loans or otherwise act as an agent for any third parties.


Bob Snelling, president and founder, performs in the capacity of trusted advisor to render innovative yet practical solutions on a variety of relevant topics including, but not limited to:

Automation Business Planning Bylaws Commercial Facilities Communications Contingency Management Dispute Avoidance and Resolution Divestitures Documentation Employment and Compensation Executive Leadership Exit Strategies

Family Business Matters Financing Franchise Advisory Groups Franchise Compliance Franchise Disclosure Documents Franchise Relations Franchise Royalties and Rebates Franchise Sales/Awards Programs Franchise Support Franchise Training Franchising Best Practices Legal Agreements

Management Mergers and Acquisitions Negotiations Operations and Controls Organizational Structure Outsourcing Policies and Procedures Relocations Strategic Planning Succession Planning Telemarketing Temporary Staffing